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Objective/Solution
Promo Objective & Solution – Mugs
Nov 3rd
Objective: A corporate gift for shareholders at an annual meeting
Solution: Full Colour Digital Ceramic Mug
As December approached, so did the annual shareholders meeting. Shareholders received tote bags filled with meeting materials and gifts of appreciation each year. This year’s organizer could not decide upon an appropriate gift.
The organizer called a meeting with her promotional consultant, and the two of them began a brainstorming session. They combed through newsletters and press releases to discuss each newsworthy event the company had seen over the past year. Many events were noteworthy, but not one stood out enough to form the basis of the gift.
They stopped thinking about celebrating the accomplishments of the past and began looking to the present and future. The most exciting new endeavour, which would be announced in the near future, involved expansion: the opening of several offices overseas. The organizer and the consultant agreed the gift needed to reflect the excitement of the new business opportunities global expansion would provide.
The gift also needed to suffice as a reminder that going global was a positive venture. As happens with any change, there were bound to be a few shareholders feeling slightly nervous at the news. Much of the upcoming meeting would include detailing the benefits of the expansion. With this in mind, the promotional consultant suggested coffee mugs as functional desktop accessories that would provide a tangible reminder of the progressive action of the business.
The mug chosen as best representing the concept was a full colour digital ceramic mug. A Mercator projection with the city of each new office circled in white imprinted on one side of the mug would call to mind that expanded business is good business.
The executives in charge unanimously approved of the organizational details of the meeting. The only suggestion for improvement was to have Expanding Our Horizons printed on the other side of the mug. The order was placed with rushIMPRINT and the organizer was able to relax.
Promo Objective & Solution – Sports Bottles
Nov 3rd
Objective: A reward for participants of a gym’s weight loss challenge
Solution: Extreme Bottle – 34 ounce
Endeavouring to increase membership sales as well as the public’s physical health, the gym decided to hold a weight loss challenge spanning three months. The concept was simple: Advertise the challenge to get people into the gym, motivate participants into a fitness routine and schedule regular weigh-in sessions with physical trainers. The winner of the challenge would receive the grand prize of a one-year membership to the gym.
The emphasis on healthy weight loss drew many participants into the contest. The owners of the gym wanted to give each participant a token that would reward their effort and motivate them to continue at the gym after the challenge; however, choosing the reward was proving difficult.
At the time of registration, each participant received a personal consultation with a trainer. The consultations covered the basics of height, weight, BMI and any health problems or concerns. The meeting continued with instruction on the proper nutrition to support weight loss when exercising. The importance of hydration and sufficient water intake topped the list of nutritional needs.
All of the physical trainers noticed a trend by the second weigh-in. The participants had been paying attention during the consultations, and each person devotedly carried water on their circuits. Travel mugs and bottled water kept challengers hydrated before, during and after exercise routines. The promotional consultant hired for the challenge used this information to decide on the ideal reward.
After searching the rushIMPRINT website, the consultant deemed the Extreme Bottle the perfect item. The 34-ounce capacity, no-spill lid and moulded grip made it an excellent choice for gym use. What really tipped the scales in this bottle’s favour was the ounce chart that allowed contestants precise visual tracking of consumed water. The gym owners placed an order and each participant received their reward at the third weigh-in.
With one grand prize and the participation awards, the owners did hope to gain additional long-term members. It worked, but they took most pride in the real reward: the reduced weight and increased physical health of each participant.