The old adage says that the fastest way to a man’s heart is through his stomach. However, that statement can easily be refuted. Because food is the fastest way to just about anybody’s heart. So if you want a more unique way to get clients and potential clients to remember you at trade shows or other events? Think about making use of cookies. But not just any cookies: promo cookies.

What, exactly, are promo cookies? They are ingenious little sugar cookies with your brand logo screened into the icing glaze on top using edible ink. The printing process will reproduce your logo onto the icing with such clarity, you might not think that you’re actually looking at something edible! Now clients and potential clients can have your brand logo – and eat it, too!

These make for a fun and interesting item to give out at trade shows. While people have been busily walking around all day long, they’re bound to get hungry and be in need of a snack. That’s where you and your company come in with the day-saving cookies! They will also make a great ice breaker and get conversation flowing about your company and what makes you stand out from the competition – besides the amazing cookies, of course.

Holiday season is a time during which it is customary to send gifts, and particularly gifts that revolve around food. Take a cue from Grandma and send your past year’s clients, and your employees, a unique gift that will instantly be enjoyed. Edible promo gifts are a great way to spice up the usual rounds of holiday greeting cards and really make a show of extra effort on your part.

If cookies aren’t quite your style, there are other options as well, such as chocolates and candies with your brand logo on the wrapper or box that the treats come in. Your company is sure to be thought of with great fondness when you’ve given them something that not only promotes your brand, but is consumable – and delicious, to boot!

Regardless of the option that you choose, though, you’re sure to be a hit when you choose edible promo goods to add to your repertoire of promotional gifts!